Offering Research Solutions To The Marketing Equation

Types Of Studies Conducted

We have experience conducting many different types of studies, including...

  • Advertising and copy tests
  • Advertising claims substantiation
  • Concept tests
  • Customer satisfaction studies
  • Employee studies
  • Readership studies
  • Image studies
  • Name tests
  • New product evaluations
  • Package tests
  • Positioning and segmentation studies
  • Taste tests
  • Tracking studies (awareness and image)
  • Trademark infringement studies (likelihood of confusion, secondary meaning, genericness)
  • Sales forecasting for consumer non-durables, consumer durables and business products



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