Quantitative Research

We conduct a number of different types of quantitative research using a variety of different data-gathering procedures.  

• Every  study is evaluated so that the information collected is secured in the  most efficient manner.  We start with deciding on who has the  information that is needed.  Sometimes there is a list of potential  respondents available from the client while in other cases we have a  variety of sources which provide reliable lists.  In cases where there  is no list available (more common in cases involving consumer  interviewing), we screen for qualified respondents in the most efficient  way possible.
• Once  the target sample has been identified, we examine the possible  approaches that can be used to secure the needed information.  Most of  the work we do involves one or more of the following data-gathering  procedures:

                 * Phone interviewing
                 * Personal interviewing (on-site or mall intercept)
                 * Internet surveys

In  some cases, combinations of these information-gathering tools are  used.  For example, we might place products as part of a mall intercept  interview, then phone these people at a later time to secure their  reactions to the product(s). 

• We  only work with field operations that provide reliable and verifyable  information.  Our experience has shown that there are real quality  differences among different field operations.  Our clients benefit from  our knowledge and experience.