Types Of Studies Conducted
We have experience conducting many different types of studies, including...
- Advertising and copy tests
- Advertising claims substantiation
- Concept tests
- Customer satisfaction studies
- Employee studies
- Readership studies
- Image studies
- Name tests
- New product evaluations
- Package tests
- Positioning and segmentation studies
- Taste tests
- Tracking studies (awareness and image)
- Trademark infringement studies (likelihood of confusion, secondary meaning, genericness)
- Sales forecasting for consumer non-durables, consumer durables and business products